In this episode of the Level Up Creators podcast, Amanda Northcutt speaks with PR expert Christina Lenkowski about the power of podcast guesting as a strategic lead source. Christina shares her journey from working in PR to becoming a podcast publicist, emphasizing the importance of storytelling in modern PR. The conversation covers the evolution of podcasting, strategies for landing guest spots, and the significance of building relationships with hosts. Christina also addresses common misconceptions about podcast guesting and provides actionable tips for maximizing impact as a guest.
Key Takeaways
- Podcast guesting can significantly boost your business.
- Building relationships with podcast hosts is crucial.
- Modern PR focuses on storytelling rather than controlling narratives.
- Niche podcasts can be more valuable than large shows.
- Every no gets you closer to a yes in pitching.
- Research is key to successful podcast pitching.
- Having a clear call to action is essential for conversions.
- Content created from guest appearances can be repurposed effectively.
- Introverts can thrive in podcast guesting environments.
- Utilizing tools can enhance content creation efficiency.
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Episode 38
